1 year, May 2019 – August 2020
Through my internship at EnterpriseWorks, I gained familiarity with collaborating with start-up clients at the University of Illinois at Research Park while also conceptualizing designs that promote the Research Park brand.
These posters were designed to hang in the EnterpriseWork building's atrium to promote events that were coming up at the park, as well as be promoted through digital signage and social media. I used Adobe Illustrator to create the graphics and typesetting.
Cyber Secure Dashboard Logo
Cyber Secure Dashboard (CSD) is a nonprofit tech company under Heartland Science and Technology Group, which is also under EnterpriseWorks. The client needed a redesign for their logo that better represented their brand, which is targeted toward big contractors and corporations that understand cybersecurity.
During the intake meeting with the client and our EnterpriseWorks project manager, we discussed what types of color and font choices the client would like to portray their brand which I presented to them in the graphics below. The client wanted a font that was more modern and not too conservative, but still attractive to mid-sized businesses.
Based on that information, I chose strong, sans-serif fonts to give the logo that modern look while also giving the company name importance through its bold type. After deciding what color palette and font, we moved into the next stage, creating 3 different logo designs for the client to choose from and move forward with.
The initial drafts I created were based on the imagery the client provided, which was a lock because it represented cybersecurity and tracking.
The client liked the Round 2 draft the best because the initials of the company, CSD, make up the shape of the lock and add to the personalization of the logo specifically for CSD. However, they wanted to see imagery that was less whimsical/rounded and incorporated more of a padlock-style lock rather than a bike lock, so I took their feedback and further revised the logo.
Along with providing the client with a final logo, I also provided a style guide for future reference so that the client can update the branding to follow their new logo design.
Viewpoint Neurology is an outpatient neurology care center that wanted an update to its brand materials such as a new brochure, postcard, and pop-up banner design.
The team and I held an intake meeting with the client and our EnterpriseWorks project manager to discuss what types of color and font choices the client would like for their brand. The client then provided the headline and body copy for the materials as well as the logo.
For the brochure, the client wanted the design to be diverse and have a crisp, clean, fresh image because their medical office is not the typical one that you would go to and wait in line for.
For the colors and typeface, they wanted both to match what was already on their website, which was a muted blue and gray. The logo they provided used a font called Questrial, which I made sure to find and use for the branding materials.
Old Brochure Design
The client provided their old brochure as shown below, and from there I reworked the existing draft to one that was more cohesive and visually appealing while also maintaining the imagery that was contained previously.
I thought an image of a mountain and lake was fitting because it evokes a sense of peacefulness, especially since the tagline promoted a stress-free experience of "no line" and "no wait" at the care center.
Likewise, I laid out the text inside the brochure to be readable as well, especially since it provides important information about the center. The hierarchy was important as well as keeping the original iconography so that visitors can learn more about what types of care Viewpoint offers.
Using Adobe InDesign and Illustrator, I redesigned the brochure that would be given at the center, as well as the postcard and pop-up banner.