2 years, September 2017 – April 2019
Graphic Design Intern
University of Illinois at Urbana-Champaign College of Fine and Applied Arts
Through my internship with the College of Fine and Applied Arts (FAA), I focused on creating social media ads, flyers, and postcards promoting events and programs within the college to FAA students. My main takeaway from the internship was more familiarity in collaborating with an internal team to create concepts and designs promoting the school’s brand.
Dance T-Shirt Design
The Department of Dance wanted to create t-shirts that would help create a sense of community and identity within their department. The shirts were also going to be sold slightly above the cost to produce and would earn the department a little extra money.
I wanted to create something that would be appealing to a wide variety of people, so I inputted images of different styles of dance from the department in each letter of “dance” to create a visually appealing, simple, and bold design that would be attention-grabbing and striking.
The department sold out of the shirts in a month and had to order more! They have since placed additional orders and had requests for shirts across the Champaign-Urbana community and beyond.
Art and Design Visitor Series Lecture
I had the opportunity to rebrand the Art and Design Visitor Series Lectures. Every month, the School of Art + Design invites artists from all over the continent to conduct lectures on specific topics about their disciplines.
To distinguish that the event has different speakers while also maintaining the same layout, I color-dropped from the artist's self-portrait to compliment the image while also making the color a focal point of the poster. I also experimented with different layouts for the text and developed a good sense of hierarchy so that students who pass by the posters in the hallways can easily see who the speaker is as well as the topic they will be discussing at the event.
The branding I developed has since continued to be used for future Visitor Series.
Throughout my time at FAA, I had the chance to design for the various departments within the college, including Dance, Art, and Design, and the James Scholar Program offered at the school. Branding was very important as these postcards are sent out to current and future students, so I followed the school's established colors and typefaces accordingly.
I designed flyers for current students and faculty in the College of Fine and Applied Arts, and these mainly advertised upcoming events the college had.
Since these were aimed at students, I wanted to draw them in by making design choices that would grab their attention, whether through color or interesting images that could be seen when walking down the hallways of the Art and Design building.
The #IllinoisBucketList was the final piece the college would be sent to admitted students to get them to accept their offer at the University of Illinois. As a current student, the Office of Communication and Marketing relied on me to execute the bucket list concept in a way that engaged young adults. The Dean of Recruitment specifically wanted the piece to lend itself to being hung in a dorm room, hopeful that incoming students would hold onto it and check things off as they completed them.
I utilized illustration to highlight the variety of activities because students applying to the College of Fine and Applied Arts are likely to resonate with doodling. It also gave it a fun, light-hearted feel that could be relieving to students facing stressful decisions.
The project was very rewarding because it was a different project compared to what I was typically designing and was a great opportunity to explore outside my comfort zone.
I wanted to have a whimsical, doodle-like feeling to the illustrations, so I used pencil and paper to sketch out the drawings and then photocopied them to clean them up in Photoshop. Each object is based on one experience from the list of things to do in Illinois.